Local Citations & NAP Cleanup

Inconsistent NAP data confuses search engines and costs you rankings. We build high-quality citations and clean up inconsistencies to strengthen your local authority.

What Are Citations and Why Do They Matter?

Citations are online mentions of your business name, address, and phone number (NAP). Search engines use citations to verify your business exists and to understand your geographic relevance. Inconsistent citations damage trust and rankings.

Trust Signals

Consistent NAP across authoritative directories tells Google your business is legitimate and established.

Local Authority

Citations on industry-specific and local directories strengthen your geographic and topical relevance.

Discovery

Citations create additional pathways for customers to find your business online.

Our Citation Building Process

1. Citation Audit

We scan 100+ directories to identify existing citations, inconsistencies, and duplicate listings.

  • Complete NAP inventory across major directories
  • Inconsistency identification and documentation
  • Duplicate listing detection
  • Competitor citation analysis

2. NAP Cleanup

We correct inconsistent data and remove duplicate listings to establish a clean foundation.

  • Standardized NAP format establishment
  • Corrections submitted to all inconsistent listings
  • Duplicate removal requests
  • Verification of ownership where required

3. Citation Building

We build 50+ high-authority citations on relevant directories.

  • Core data aggregator submissions (Neustar, Factual, Infogroup, Foursquare)
  • Major directory listings (Yelp, YP, BBB, etc.)
  • Industry-specific directories
  • Local chamber and business directories
  • Enhanced listings with descriptions and categories

4. Ongoing Monitoring

Monthly monitoring ensures your citations remain accurate as directories update.

  • Monthly citation health check
  • New inconsistency alerts
  • Quarterly audit reports
  • Ongoing citation maintenance

Timeline & Deliverables

1

Week 1-2: Audit

Complete citation audit delivered with prioritized cleanup recommendations.

2

Week 3-6: Cleanup

NAP corrections and duplicate removals submitted. Many take 2-4 weeks to process.

3

Week 7-10: Building

50+ new citations built on authoritative directories.

4

Ongoing

Monthly monitoring and maintenance to preserve citation health.

Frequently Asked Questions

Quality matters more than quantity. 50-75 citations on relevant, authoritative directories outperform 200+ citations on low-quality sites. We focus on directories that carry actual ranking weight.

Citation cleanup becomes even more important. We'll systematically update all existing citations to reflect your current information, preventing confusion and ranking penalties.

Data aggregators can take 4-8 weeks to push updates to their network. Individual directory submissions typically appear within 1-2 weeks. Ranking impact accumulates as citations are verified.

Yes, but it's time-intensive. Manual citation building takes 30-50 hours. Many directories also require ongoing management to prevent data decay. We handle this systematically and monitor for changes.

Start with a Citation Audit

See exactly where your NAP data is inconsistent and what's holding back your rankings.

Free SEO Audit Schedule Call