On-Page Local SEO

Make it easy for Google to understand what you do and where you do it. Strategic on-page optimization targets local search queries and converts visitors into customers.

What's Included

Location Page Creation

Dedicated pages for each service area optimized for "near me" and geo-modified searches.

  • Unique content for each location (no templates)
  • Local landmarks and geographic references
  • Embedded Google Maps
  • Service area descriptions
  • Local FAQs and conversion elements

Schema Markup Implementation

Structured data that helps search engines understand your business, services, and locations.

  • LocalBusiness schema on key pages
  • Service schema for service pages
  • Review schema integration
  • FAQPage schema where applicable
  • BreadcrumbList for site navigation

Service Page Optimization

Service pages optimized for local intent with clear value propositions and conversion paths.

  • Title and meta description optimization
  • Header tag structure for topical clarity
  • Service benefits and process explanation
  • Local context and service area mentions
  • Internal linking to location pages

Internal Linking Strategy

Strategic internal links that pass authority to important pages and improve site architecture.

  • Topic cluster development
  • Contextual linking between related pages
  • Navigation optimization
  • Orphan page identification and connection

Location Page Strategy

Location pages are critical for multi-location businesses or businesses serving multiple cities. Each page must be unique and valuable to avoid duplicate content issues.

Elements of Effective Location Pages

Frequently Asked Questions

Create location pages for areas where you have genuine presence or customer concentration. Avoid creating thin pages for every ZIP code. Quality beats quantity for location pages.

Schema is structured data that explicitly tells search engines what your content means. It helps Google show rich results, understand your services, and connect your website to your Google Business Profile.

Yes. We create unique, locally-focused content for each location page. We research each area to include relevant local references and optimize for area-specific searches.

Initial optimization takes 2-4 weeks depending on site size. Location page creation adds 1-2 weeks per page. We prioritize high-impact optimizations first.

Optimize Your Site for Local Search

Start with an audit to see what on-page optimizations will have the biggest impact.

Grade Your Pages Schedule Call